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Choosing Your Business Name - Just Like A Baby

by Yvonne Russell on January 5th, 2008

Just as you deliberate over naming a baby, your business needs some careful consideration too.

My co-blogger here at Home Biz Notes, chose her initials MEA (Mary Emma Allen) as part of her business name. She explains -

I chose “MEA’s Boutique,” utilizing my initials. I didn’t realize at the time how well this captivated customers and how well it stuck in their minds for years…even after we moved from that location to another home.

Also by using my initials, the name was mine. For my home publishing company, MEA Productions, I’ve used my initials again.

Choosing Your Business Name - Research Plus A Dash Of Luck
Often with all the planning in the world, the best choice of name comes down to a combination of research and luck. Mary Emma, perhaps unwittingly, hit on some of the key basic principles of choosing a successful business name

  • Keep it simple
  • Easy to remember
  • Easy to spell
  • Unique
  • A name you like yourself
  • Appropriate to your business

Related Home Biz Notes Posts

How Did You Name Your Business?

What made you decide on your business name? Are you happy with it? Any tips?

Tags:choosing business name naming home business

POSTED IN: Planning

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