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Home Biz Notes

Archive for the ‘Promotion’ Category

September 18th, 2008

Eco Friendly Promotional Products Set You Apart From Your Competitors

Home Biz Notes.com
We’ve been looking at what makes an effective promotional product. There’s a growing demand for eco friendly promotional products (from both business owners and consumers). So I was interested to see what type of “green” promotional products are readily available. These include

recycled paper and folders
recycled circuit boards
eco friendly USB’s
bamboo products
plants & flowers
hand […]

By Yvonne Russell -- 1 comment

September 16th, 2008

7 Tips For A Successful Promotional Products Campaign

As a business owner aiming to promote your business, where do you start in navigating the promotional product maze?
Which promotional products do you use as a consumer or as a business owner? Pens? Calendars? T-Shirts? Bags? It’s a billion dollar global industry with thousands of products.
The Promotional Products Association International shares 7 steps for a […]

By Yvonne Russell -- 2 comments

September 14th, 2008

Promotional Pens & Products Revisited - I Was Wrong

When I wrote Have Promotional Pens Had Their Day?, I lumped all promotional pens in together and mused whether promotional pens were so common that they were no longer effective as a marketing tool. I also asked what makes the “perfect” promotional product.
Phil Gerbyshak weighed in and provided some balance by discussing the effectiveness of […]

By Yvonne Russell -- 5 comments

August 26th, 2008

Have Promotional Pens Had Their Day As Marketing Tools?

I have a drawer full of promotional pens. I bet you do too.
I couldn’t even tell you which companies they are from. To me, they are just pens. When I need a pen, I grab one. I don’t notice the company name.
Everyone uses pens, and promotional pens are reasonably priced, so they are an […]

By Yvonne Russell -- 4 comments

August 20th, 2008

Small Business Promotion Tip - Gift Vouchers

Advantages Of Gift Vouchers
Gift vouchers

are usually given by an existing customer, or someone who knows your business brand.
reinforce your business brand.
can be sent by mail and sometimes online
are an easy sale and purchase
saves the buyer getting the “wrong” thing
give the recipient some choice
great prizes for instore contests or community events

Cautions With Gift Vouchers
Check your […]

By Yvonne Russell -- 0 comments

August 19th, 2008

Susan Gunelius: Exploring the Harry Potter Phenomenon

The Harry Potter Phenomenon has captured young and older in its web with books, movies, and paraphernalia.  What has made these books so popular that this became a brand in itself and skyrocketed to fame?
Susan Gunelius explores this in her book, Harry Potter - The Story of a Global Business Phenomenon.
I interviewed Susan, since I’ve […]

By Mary Emma Allen -- 9 comments

August 16th, 2008

Do You Make These Basic 10 Yellow Pages Mistakes?

I’ve spent plenty of money on Yellow Pages display ads that didn’t hit the mark, so have learned a lot the hard way.
I’ve also heard some horror stories from colleagues, so here are a few pitfalls to avoid.
10 Basic Yellow Pages Ad Mistakes

Not nailing the headline
Not standing out from your competitors (visually and
offer […]

By Yvonne Russell -- 1 comment

August 15th, 2008

Swimming Will Be a Hot Topic for Businesses

With Michael Phelps setting Olympics records, swimming will be taking a “front seat” in sports, in business, and in general public interest.  More youngsters will likely want to become involved in swimming lessons and events. 
How can you tie this fascination with swimming into your business, either with actual products or with your PR philosophy? 
Also, […]

By Mary Emma Allen -- 0 comments

August 13th, 2008

The Power of a “Smiley Face” in Business


As I stood in line at the grocery check-out today, I observed the power of a “smiley face.”  The couple ahead of us had a little girl with them, about five years old, I’d guess.  She was well-behaved, but chatty and wiggly.
As her dad taked with the bag boy and her mom wrote a check, the cashier […]

By Mary Emma Allen -- 0 comments

August 11th, 2008

Winner of the Book Giveaway at Home Biz Notes Announced

We have a winner of the book giveaway, Tales of Adventure and Discovery. 
Sarah B’s name was selected in the random drawing at random.org.  Congratulations, Sarah !
This giveaway was run in conjunction with the Bloggy Giveaways Carnival.  There were so many who entered the giveaway, left comments and shared with us about reading to their children, grandchildren, […]

By Mary Emma Allen -- 1 comment