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Home Biz Notes

Push & Pull Factors - Making The Jump To Start A Home Business

by Yvonne Russell on January 11th, 2008

Lucy Martin, author of Make It Your Business: The Ultimate Business Start Up Guide For Women says

“Whatever your situation, there is likely to be a combination of ‘push’ factors (propelling you out of current jobs and situations) and ‘pull’ factors (which attract you to self employment).”

Home business is not just a cushy job. Making the jump to start your own business needs to be decided on more than a whim. Remember there are a lot of Home Biz Myths.

This comes down to your satisfaction level, motivation, opportunities, skills and practicalities. Factors which may push and pull include

Some Push Factors - Leaving Your Job

  • Lack of opportunties to advance
  • Loss of interest in the role
  • Lessening commitment to the company and its goals
  • Conflict with colleagues
  • Disatisfaction with management
  • Travel
  • Cost of gas and running a car
  • Pay
  • Lack of security with contract work
  • Work-life balance and lifestyle changes
  • Wanting to spend more time with family
  • Redundancy payout
  • Job no longer exists

Some Pull Factors - Starting A Home Business

  • Opportunity presents itself
  • Have money behind you to take a risk with something you love
  • Turning a hobby into a business
  • Working from home
  • Working with your life partner from home
  • Pursuing a dream
  • Time with the family
  • Flexibility
  • Financial potential of your idea
  • Skills and expertise in the area
  • Wanting to work part time
  • A niche market to tap
  • Existing network of contacts in the niche
  • To do something more rewarding
  • Don’t want to work for someone else
  • Want to get away from office politics

Over To You

What motivated you to start your home business? If you’re thinking of starting a business, what was the catalyst that made you jump?

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