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Home Biz Notes

Thursday Thirteen - 13 Reasons To Use Contests As A Marketing Tool

by Yvonne Russell on November 8th, 2007

When you are developing creative home business promotions, it’s a great idea to include contests in your marketing toolbox.

  1. Contests can be free or inexpensive but have a big impact
  2. Can liaise with suppliers for free or discounted products or services
  3. Contests can highlight existing or new products or services
  4. Contests can be tied in with another promotional event or occasion
  5. You can partner with complementary businesses for wider reach and more pizzazz
  6. Creates interest and a sense of fun and occasion for you and your customers
  7. Can often collect emails, addresses or business cards as part of the entry
  8. Attract new customers, clients and business and reconnect with past customers
  9. Raise your business profile and reinforce branding through online or offline promotion
  10. Others are likely to spread the word about the contest through blogs or word of mouth
  11. Can often get newspaper coverage or write a press release if you have an interesting angle
  12. Can give to a worthy cause by donating goods, services or money to charity
  13. An opportunity to interact and get feedback from your target client group

Mary Emma has highlighted some current b5 contests. Good luck!

Tags: , home+business+competion,

POSTED IN: Promotion, Thursday 13

3 opinions for Thursday Thirteen - 13 Reasons To Use Contests As A Marketing Tool

  • Mary Emma
    Nov 8, 2007 at 4:54 pm

    Great follow-up on my contest post, Yvonne. This fit in nicely for your Thursday 13.

  • Yvonne Russell
    Nov 8, 2007 at 7:07 pm

    Yes, you got me thinking about contests.

    There are certainly many advantages to using them as a marketing tool for your business.

  • Mary Emma
    Nov 9, 2007 at 5:07 am

    I agree, Yvonne. There are many types, as you suggest, from the simple leave your business card in the bowl for a drawing to those where you have to write an essay or follow a scavenger hunt path.

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