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Archive for the ‘Business Branding’ Category

August 20th, 2008

While We’re Talking About Harry Potter - Check Out “Beedle the Bard”

While we’re on the topic of Harry Potter (see the post about Susan Gunelius and her book on the Harry Potter global phenomenon), why not take a look at a related book by J.R. Rowling?  This is just another example of the expert marketing and branding that Susan mentions. Harry Potter fans are intrigued by any reference to a […]

By Mary Emma Allen -- 0 comments

August 19th, 2008

Susan Gunelius: Exploring the Harry Potter Phenomenon

The Harry Potter Phenomenon has captured young and older in its web with books, movies, and paraphernalia.  What has made these books so popular that this became a brand in itself and skyrocketed to fame?
Susan Gunelius explores this in her book, Harry Potter - The Story of a Global Business Phenomenon.
I interviewed Susan, since I’ve […]

By Mary Emma Allen -- 9 comments

August 15th, 2008

Susan Gunelius, Author of Harry Potter Marketing Phenomenon Book to Visit Home Biz Notes


Susan Gunelius, author of Harry Potter, The Story of a Global Business Phenomenon, will visit Home Biz Notes, on Tuesday, August 19, the day her book is launched in the United States.
You won’t want to miss this upcoming interview with Susan, also a b5 blogger at Brand Curve.  We learn how and why she wrote the […]

By Mary Emma Allen -- 2 comments

June 24th, 2008

A Quilt for my Social Media Photo

The big question mark looms there instead of my photo on social media sites. So my granddaughter is helping me rectify that.
As she showed me the pictures she’d taken of her quilts, I thought, “That’s it! I’ll have a quilt photo instead of the question mark. This is characteristic of me because I […]

By Mary Emma Allen -- 0 comments

June 23rd, 2008

Susan Gunelius Explores The Harry Potter Marketing Phenomenon

I’ve often wondered about the marketing behind the Harry Potter phenomenon that caused a book to skyrocket to sales and an author to fame to the point where it has taken on a life of itself. I imagined there was superb marketing strategy behind it that caught the market and readers at the right […]

By Mary Emma Allen -- 2 comments

May 25th, 2008

Finding Niches For Your Home Business

My love of children’s and young adult books, as well as writing stories for young people, has flowed over to One Book Two Book, a blog for book lovers and readers at here at b5media. As a children’s author, I find writing this blog with Karen Weideman very fulfilling. 
This also is a way to find […]

By Mary Emma Allen -- 1 comment

April 25th, 2008

The Mommy Blogging Wars - Do You Own Your Business Name?

Eliza Ferree at Baby Lune writes about two blogs with similar names - Momologue vs Mamalogues.
Mamalogues trademarked her name in 2004. A trademark is different to registering a business name.
The trademark give the owner of Mamalogues the right to use the name in the same way as Coca Cola owns the trademark to that […]

By Yvonne Russell -- 0 comments

February 26th, 2008

Do You Have “WOW” In Your Home Business?

Looking for that “Wow” factor, that something extra that makes your business stand out from the rest, sometimes can be like seeking an elusive treasure on a scavenger hunt.  However, there you usually have a map or clues to guide you.
Well, now the b5media Business Channel bloggers have given you some of these clues in […]

By Mary Emma Allen -- 2 comments

February 26th, 2008

4 Ingredients Cookbook - A Self Publishing Home Business Success Story

Australians Kim McCosker and Rachel Bermingham have a best selling cookbook on their hands. In fact, 4 Ingredients is the fastest selling cookbook in Australia. In an era of cookbooks sold on the names of celebrity chefs, Kim and Rachel have had a self publishing success.
The concept is that every recipe has only 4 ingredients […]

By Yvonne Russell -- 4 comments

February 6th, 2008

You Have A Logo - How About A Slogan?

Do you have a business slogan or tagline? Business owners often spend a lot of time and effort on logos and business cards. But you can make your logo do double duty as part of your business branding, if you have an effective slogan to complement it. A slogan needs to be short, clear and […]

By Yvonne Russell -- 4 comments