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Archive for the ‘Marketing’ Category

August 20th, 2008

While We’re Talking About Harry Potter - Check Out “Beedle the Bard”

While we’re on the topic of Harry Potter (see the post about Susan Gunelius and her book on the Harry Potter global phenomenon), why not take a look at a related book by J.R. Rowling?  This is just another example of the expert marketing and branding that Susan mentions. Harry Potter fans are intrigued by any reference to a […]

By Mary Emma Allen -- 0 comments

August 19th, 2008

Giveaway of the Harry Potter Phenomenon Book by Susan Gunelius


To celebrate the U.S. release of  Harry Potter, The Story of a Global Business Phenomenon by Susan Gunelius, we’re conducting a random drawing giveaway of a copy of the book.  (See my interview of Susan at Home Biz Notes for more information about the book and why Susan wrote it.)
Simply leave a comment below telling us […]

By Mary Emma Allen -- 127 comments

August 19th, 2008

Susan Gunelius: Exploring the Harry Potter Phenomenon

The Harry Potter Phenomenon has captured young and older in its web with books, movies, and paraphernalia.  What has made these books so popular that this became a brand in itself and skyrocketed to fame?
Susan Gunelius explores this in her book, Harry Potter - The Story of a Global Business Phenomenon.
I interviewed Susan, since I’ve […]

By Mary Emma Allen -- 8 comments

August 18th, 2008

Do You Include A Clear Call To Action In Your Advertising Materials?

When glancing at Yellow Pages ads, you’ll notice that many ads leave out the most important element - a clear call to action.
Showing benefits before features is important. but it’s no use getting people interested, if you don’t make it clear what you’d like them to do next. Without a call to action your […]

By Yvonne Russell -- 2 comments

August 17th, 2008

When Text Messaging & Cell Phone Calls Drive Away Customers


Text messaging and cell phone calls have their place in business, but there can be times when they drive away customers.  They’re part of our modern technical world and can be an assistance in business.
However….there is a time and place!
This is something you must be aware of and enlighten any employees.  When a customer is […]

By Mary Emma Allen -- 1 comment

August 15th, 2008

Susan Gunelius, Author of Harry Potter Marketing Phenomenon Book to Visit Home Biz Notes


Susan Gunelius, author of Harry Potter, The Story of a Global Business Phenomenon, will visit Home Biz Notes, on Tuesday, August 19, the day her book is launched in the United States.
You won’t want to miss this upcoming interview with Susan, also a b5 blogger at Brand Curve.  We learn how and why she wrote the […]

By Mary Emma Allen -- 2 comments

August 15th, 2008

Swimming Will Be a Hot Topic for Businesses

With Michael Phelps setting Olympics records, swimming will be taking a “front seat” in sports, in business, and in general public interest.  More youngsters will likely want to become involved in swimming lessons and events. 
How can you tie this fascination with swimming into your business, either with actual products or with your PR philosophy? 
Also, […]

By Mary Emma Allen -- 0 comments

August 7th, 2008

Lucky 8 Could Be Lucky For Your Business - Olympic Fever Promotion Ideas

In Chinese culture, 8 is a lucky number as it sounds like the word for money. So, it’s no coincidence that the Beijing Olympics starts at 8:00 p.m. on the 8th day of the 8th month, 2008.
Use the number 8 and the Olympics to create a buzz in your business with some special promotions e.g.

Buy […]

By Yvonne Russell -- 1 comment

August 6th, 2008

Do You Know 30 US Teens Are Participating in the Olympics?

If you’re a fan of the summer Olympics in Beijing and plan on following some of the events, you’ll find Char Polanosky’s post, 30 US Olympians in their Teens of great interest.  Char also includes a number of videos of the young men and women.
What’s your favorite event in the summer Olympics?
Also, Many businesses also […]

By Mary Emma Allen -- 2 comments

August 1st, 2008

Do You Feature Specials on Fridays at Your Home Business?

As I browse the mail coming to my e-mail box, I’ve noticed, over the course of time, that Fridays seems to be a day for special deals…special prices, special combinations of “stuff” (depending on what you sell and offer), exclusive offers, special incentives for doing business with you.  Generally these offers are one day […]

By Mary Emma Allen -- 5 comments