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Archive for September 2008

September 30th, 2008

Virtual Tours - Not Just For Books - Leverage Your Business Online

Virtual Tours are often associated with promoting books, travel destinations or real estate. But have you thought about promoting your business through a virtual tour?
Of course, writing a book is a great way to promote yourself and your business. But if you just want to promote your business online you can do that too.

Here are [...]

By Yvonne Russell -- 3 comments

September 29th, 2008

The Customer Is Right - No, Not Always

“Be polite and smile, girls,” my mom would caution my sister and me when we complained about a customer at her small country grocery store.  “Remember, the customer is always right.”
So we took heed, smiled and kept our voices calm.  Occasionally we bit our tongues…or at least it seemed so.
However, sometimes the customer isn’t always right and you [...]

By Mary Emma Allen -- 1 comment

September 28th, 2008

Free - Penguin Authors Guide To Online Marketing - A Great Promotional Tool

Business owners know that being the author of a book can add instant credibility and clout to the public perception of yourself and your business.
Penguin, as a major publisher, knows a thing or two about authors and the business of promoting books.
If you have a book (print or ebook) or are thinking about writing one, [...]

By Yvonne Russell -- 4 comments

September 27th, 2008

Tips On Writing Effective Media Releases For Your Home Business

Writing media (press) releases contribute to getting the word out about your book, your business, your product.  They’re considered free publicity. 
Kathleen (Katy) Walls, owner of Global Authors Publications (GAP), has some good suggestions about writing and distributing effective releases:
“Media Releases generate a buzz. These are short items you send to newspapers and other media [...]

By Mary Emma Allen -- 2 comments

September 26th, 2008

Blogtober Fest Coming Soon - At The Lifestyles Channel


BLOGTOBER FEST, a time to celebrate autumn and enjoy great prizes comes to the Lifestyles Channel, as well as Quilting and Patchwork and One Book Two Book for two weeks, from October 6-17. 
There will be celebrating and prizes from b5media Lifestyles bloggers and outside participants.
Read all about it and see if you’d like to participate and receive [...]

By Mary Emma Allen -- 0 comments

September 26th, 2008

Copywriting Secrets - The 21 Most Effective Words To Use In Your Marketing Materials

Which are the words that sell the best? Hamoon Arbabi shares some copywriting secrets for your print marketing materials.
According to Arbabi the 21 most effective words to use in your marketing materials are -

You, your (resonates with the person reading it)
Health, healthy
Guarantee, guaranteed
Easy, easily
Quick, quickly
Person’s name
Safe, safely
How To

He explains that combining these when relevant makes [...]

By Yvonne Russell -- 0 comments

September 25th, 2008

Unique Promotional Tip From Shannon Cherry


In response to my post, Do Promotional Pens Have Value?,  Shannon Cherry, of Startup Spark, responded with an interesting comment and promotional tip that I’d like to share here.  It shows that if you “think outside the box,” you often can have amazing results.
Interesting post, Mary Emma. I actually believe unless pens really link to [...]

By Mary Emma Allen -- 1 comment

September 25th, 2008

Thursday Thirteen - 13 Autumn Activities for Business & Family


Autumn brings to mind harvest time and fun activities my family and I enjoy.  Some businesses are condusive to family activities, while with others you might incorporate a few into decorations and advertising.
I also found autumn a pleasant time when I was growing up on the farm even though we had to work hard, [...]

By Mary Emma Allen -- 0 comments

September 24th, 2008

Home Business Word of the Week

Over at One Book Two Book, my co-blogger, Marcie, posts a word of the week and a quote of the week.  Since business terms sometimes aren’t understood by everyone, I thought I’d begin this practice here.
Today our word or term is net profits (net income).  This refers to the amount of money left after you’ve deducted [...]

By Mary Emma Allen -- 0 comments

September 24th, 2008

Video - Spectacular Sticky Note Experiment - When You Have Over 2000 Sticky Notes & Too Much Time

Sometimes I feel like I’m surrounded by sticky notes… but never this creatively. Enjoy the video!
Source: YouTube
Tags: home-+-biz-+-notes, home-business, sticky notes, yvonne russell

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By Yvonne Russell -- 2 comments