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Consider Blogging & Social Media In Your Business PR

by Mary Emma Allen on February 26th, 2008


Blogging and social media (the interaction of people on the Internet) can affect your business and sales, even if you’re currently not utilizing these outlets yet. According to Susan Gunelius at BrandCurve, Target encountered a negative situation when they disregarded bloggers. (See her post, Target Dismisses Bloggers (& Customers) as Insignificant & Irrevelant.)
You’re not likely to make the NYTimes if you aren’t “up to speed” with the blogging and social media world, as Target did. However, it’s probably a good idea for you to be knowledgeable about this new phenonenom in the world.

Whether you have a blog or not, whether or not you consider using a blog for promotional and informational purposes, businesses need to be aware that there is clout in the blogging world.

What you post on your blog is viewed by the world…at least anyone in the world who has access to your blog. Once you’ve posted, the words can’t be retracted. You may take the post down, but somwhere they’re still viewable.

Even the way you answer e-mail you receive and comments you leave on blogs are out there for the whole world to see.

How are you utilizing blogs and social media to enhance your business?

(c)2008 Mary Emma Allen

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POSTED IN: Business Blogging, Community, Planning, Promotion

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