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Creativity By Necessity - Partner With Other Businesses

by Yvonne Russell on March 30th, 2008


When I ran my bookstore, people often remarked about how creative we were with our promotions and approach. As a small business competing with chain bookstores, it was often simply a matter of necessity.

Mary Emma Allen, my co-blogger at Home Biz Notes in High Gas Prices Change Business Methods & Stimulate Creativity suggests partnering with another business. I have long been a fan of this concept.

Partnering with complementary businesses makes a lot of sense. A hairdresser could partner with a nail salon for special joint promotions.

But Mary Emma suggests another option for home business owners. She points out that to save money on gas,

Shoppers combine trips, doing a number of errands in one area at the same time or car pool.

Is there a way you can offer a discount if someone shops at your at home business while shopping at a nearby grocery, etc.?

Can you partner with a business on a geographic basis, not necessarily one related to your focus? So a home hairdressing salon may partner with a local supermarket. Any other suggestions?

  • Which businesses in your area could you approach to partner with you - complementary or otherwise?
  • If you’ve done this, we’d love you to share your experiences.

© Image courtesy of Yvonne Russell at Grow Your Writing Business.com

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POSTED IN: Marketing, Productivity, Top Home Biz Tips

3 opinions for Creativity By Necessity - Partner With Other Businesses

  • Debbie Yost
    Mar 30, 2008 at 5:08 am

    I’m trying to begin a sewing business making mostly baby items. My neighbor sells purses and diaper bags (the brand name of the bags escape me this morning). Anyway, she is doing a craft fair for baby items and her bags don’t always get a lot of attention because the diaper bags don’t really look like diaper bags and people often pass her booth up. So she asked me to give a few bibs and brochures to set out at her booth. It’s a win/win for both of us. I don’t have to pay for a booth or spend my day at the fair and she has an item that will bring attention to her booth and give her the opportunity to sell her bags.

  • Yvonne Russell
    Mar 30, 2008 at 5:58 am

    Hi Debbie
    This is a great solution… As you say, a win win for both of you.

    Something like this can also lead to further partnering.

    Thanks for stopping by to share your approach.

  • Beth from Avenue Z
    May 16, 2008 at 5:37 pm

    I’m really looking for another small business person to share my office to help combat the isolation issues. But I hadn’t really thought of partnering. Great ideas.

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