Creativity By Necessity - Partner With Other Businesses
When I ran my bookstore, people often remarked about how creative we were with our promotions and approach. As a small business competing with chain bookstores, it was often simply a matter of necessity.
Mary Emma Allen, my co-blogger at Home Biz Notes in High Gas Prices Change Business Methods & Stimulate Creativity suggests partnering with another business. I have long been a fan of this concept.
Partnering with complementary businesses makes a lot of sense. A hairdresser could partner with a nail salon for special joint promotions.
But Mary Emma suggests another option for home business owners. She points out that to save money on gas,
Shoppers combine trips, doing a number of errands in one area at the same time or car pool.
Is there a way you can offer a discount if someone shops at your at home business while shopping at a nearby grocery, etc.?
Can you partner with a business on a geographic basis, not necessarily one related to your focus? So a home hairdressing salon may partner with a local supermarket. Any other suggestions?
- Which businesses in your area could you approach to partner with you - complementary or otherwise?
- If you’ve done this, we’d love you to share your experiences.
© Image courtesy of Yvonne Russell at Grow Your Writing Business.comTags: , , home-business, partner with other businessses, Productivity, top-+-home-+-biz-+-tip