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You Have A Logo - How About A Slogan?

by Yvonne Russell on February 6th, 2008


Do you have a business slogan or tagline? Business owners often spend a lot of time and effort on logos and business cards. But you can make your logo do double duty as part of your business branding, if you have an effective slogan to complement it. A slogan needs to be short, clear and effective. It’s not a mission statement, although it can double as one.

Nike’s slogan is Just Do It. Mommy Revenue, a home business site for work at home moms, expands on the business slogan concept.

Wouldn’t it be great if your slogan became a catch phrase? If it’s too long, it won’t be a catch phrase. It also needs to fit neatly under your logo for marketing and business branding purposes.

Will it still work if your business expands or changes direction? Of course, you can always change the logo or slogan, and rebrand. But something as seemingly simple as a business slogan can reinforce your business brand in marketing and in business communication.

Think of your slogan or tagline as a marketing tool, just as Nike has. Don’t have a business slogan yet? Just do it!

Tags: , , just-do-it, nike-slogan

POSTED IN: Business Branding, Marketing

4 opinions for You Have A Logo - How About A Slogan?

  • Sham @ Enhance Life
    Feb 7, 2008 at 12:18 am

    I don’t have a logo as yet. I designed a favicon a few days ago. I am thinking about extending it to a logo.

  • Yvonne Russell
    Feb 8, 2008 at 7:50 am

    Hi Sham
    That sounds like a great idea!

    Many people forget about the visual power of favicons. It also fits right in with the concept of reinforcing your business branding in as many ways as you can.

    I look forward to hearing about your progress with this. All the best.

  • athus zachery
    Mar 4, 2008 at 2:57 pm

    i do have a slogan. i havent had anyone that saw the slogan that didnt like it. i think the slogan possesses tremendous potential nationally

  • Yvonne Russell
    Mar 5, 2008 at 6:09 am

    Hi Athus
    Your slogan sounds like a winner. It’s definitely an important part of your business brand.

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