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Have Promotional Pens Had Their Day As Marketing Tools?

by Yvonne Russell on August 26th, 2008

I have a drawer full of promotional pens. I bet you do too.

I couldn’t even tell you which companies they are from. To me, they are just pens. When I need a pen, I grab one. I don’t notice the company name.

Everyone uses pens, and promotional pens are reasonably priced, so they are an obvious option for busines branding and promoton.

  • Have promotional pens had their day as marketing tools?
  • What is the perfect promotional product to give or to receive?
Tags: , , promotional pens, promotional pens marketing,

POSTED IN: Promotion

4 opinions for Have Promotional Pens Had Their Day As Marketing Tools?

  • Phil Gerbyshak
    Aug 26, 2008 at 6:13 pm

    I would agree that a crappy promotional pen is no longer of any value. A nicer promotional pen, one that writes well and feels good in my hands, is a great pen indeed. I actually LOVE my promo pens from Bomgar, because it’s bright orange and is a slick rollerball pen. I love it, and I use it all the time.

    My favorite promotion item now? A bright yellow coffee mug. I use it almost every day, in my car, at work, and whenever I need to travel with a cup of coffee.

  • Yvonne Russell
    Aug 28, 2008 at 6:40 am

    Hi Phil
    Some promotional pens do take it up a notch, so if you have one you love, I guess that’s a flag to business owners looking for promotional products to think about point of difference.

    Your mug - I take your point. Maybe the secret is to provide something useful and not just gimmicky - and something that stands out from the crowd for quality - something that makes it memorable (and increases the likelihood of its being used or remarked upon) for whatever reason.

  • Promotional Pens & Products Revisited - I Was Wrong
    Sep 14, 2008 at 8:07 am

    […] I wrote Have Promotional Pens Had Their Day?, I lumped all promotional pens in together and mused whether promotional pens were so common that […]

  • Eco Friendly Promotional Products Set You Apart From Your Competitors
    Sep 18, 2008 at 8:02 am

    […] Yes, there are even promotional pens made from recycled materials - certainly a point of difference from the jumble of regular promotional pens. […]

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