August 5th, 2008
Fast Biz Tip - Know Your Own Business Brand
Promotion & Business Branding:
Be very clear on your business brand.
If you don’t know your own business brand, you can’t “sell” or promote it effectively. The business brand also needs to be clear to the customer.
Franchises like McDonald’s have this nailed. Customers know what to expect.
I visit a hardware store that bills itself as a […]