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Unique Promotional Tip From Shannon Cherry

by Mary Emma Allen on September 25th, 2008


In response to my post, Do Promotional Pens Have Value?Shannon Cherry, of Startup Spark, responded with an interesting comment and promotional tip that I’d like to share here.  It shows that if you “think outside the box,” you often can have amazing results.

Interesting post, Mary Emma. I actually believe unless pens really link to your business, they aren’t worth much for promo purposes. I advise my clients to find a promotional item that relates to their business, but is also useful.

For example, one interior designer bought tons of pens, which no one thought about after she gave them away. Once we switched to a flower clip that attaches to purses, everyone was a buzz about how chic and interesting they were. And the more people talked about them, which meant more exposure for her!

Do you have any unique and successful promotional tips or items based on your experience?

(Amazon image)


POSTED IN: Promotion

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