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Do You Enlist The Assistance Of Experts In Your Home Business?

by Mary Emma Allen on January 18th, 2008


A strategy many businesses use involves enlisting the assistance of an expert or well-known figure for your mutual benefit. These experts in your field might make an appearance, give a talk, teach a workshop, do a book signing that, if publicized adequately, will draw customers to your place of business and gain attention for the presenter.

  For instance, Jo-Ann Fabric and Craft Stores now has the assistance of well-known quilter M’Liss Rae Hawley. They are carrying a M’Liss’s exclusive line of fabric designs consisting of floral and travel themes. She also will offer classes appealing to quilters of any level…beginners to experts.

“But I’m not a large store like that. I can’t attract well-known personailties. I don’t have the budget to advertise nor to compensate her, “ you say.

However, take note of this strategy and see if you can find someone who is known in your local community. Depending on the nature of your store, the person will vary.

*Find a local person who who might be connected, either in skill or knowledge, about something you sell. Your mutual association can benefit both of you.

*Feature books written by experts in your field. If there’s a local author, he/she likely will make an appearance at your store or write guest posts on your blog.

*Is there someone who will give demonstrations, teach workshops, plan joint promotions?  These will bring people to your business and give this person publicity.  You may have to arrange for attendees to pay for the workshops, but this is a common practice.

*Find another business you can partner with in promotions.

Do you have promotions where you enlist the assistance of experts for your mutual benefit? Share with us.

(c)2008 Mary Emma Allen

Tags: , , , home+business+success, MLiss-Rae-Hawley

POSTED IN: Books, Business Ideas, Marketing, Planning, Promotion

1 opinion for Do You Enlist The Assistance Of Experts In Your Home Business?

  • You May Be The Expert!
    Jan 19, 2008 at 7:07 am

    […] a previous post, Do You Enlist the Assistance of Experts in Your Home Business?, I talked about inviting outside experts in your business area to provide programs, workshops, […]

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