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Home Biz Notes

Effective Signs for Your Home Business

by Mary Emma Allen on August 3rd, 2009

Reading blogger Des Walsh’s post about effective business signs, and his analysis of the honey market sign, got me to thinking about the necessity of signs that work for one’s home business.  This would be for a business with walk-in customers.  You also might have an online presense along with your walk-in business and could carry your logo there.

In his Sunday Markets series at Thinking Home Business, Des pictures signs he finds at the farmers’ market and analyzes their effectiveness.  Of the honey sign, he said, This one I love for its simplicity of style and for the beautiful succinctness of its message.

Keep in mind what Des says, simplicity and succinctness of message, when you’re making your sign or having it made.  If your sign is too complicated, too fancy, difficult to read, or has too much on it, you may lose your potential customers before you’ve even started.

When I operated a dressmaking business, Mea’s Boutique,  and had a shop in my home, I had my sign designed and made by someone in our town who created eye catching ones.  It wasn’t as simple as the honey sign, but it did catch the attention of passersby and created a “buzz.” 

Notice signs of businesses, whether home businesses, small businesses or larger ones.  Which catch your eye?  Which lure you to investigate further?  Which encourage you to buy?  Use this information for your signs.

What are your thoughts on signs for a home business or small business?

(Image: sxc.hu)

Tags: , business signs, effective business signs, , , , small business

POSTED IN: Promotion

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