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Home Biz Notes

October 2nd, 2008

Use World Card Making Day to Remember Your Customers


World Card Making Day!  There seems to be a day for almost everything.  If you can connect with your business, you can develop great promotions, along with having fun.
I just learned that October 4 has been designated World Card Making Day.  So businesses that carry cardmaking and scrapbooking supplies, in all likelihood, are offering specials.  […]

By Mary Emma Allen -- 0 comments

October 2nd, 2008

Free Press Releases Made Easy Ebook - From A Marketing Professional

Jenn Mattern offers an excellent free ebook Press Releases Made Easy.
Jenn Mattern at All Freelance Writing is a marketing and PR professional. She brings this background to her current work as a full time freelance writer and has some great press release tips for small business owners and freelance writers.
This excellent press release resource covers […]

By Yvonne Russell -- 2 comments

October 1st, 2008

Does “Going Gray” Affect Your Home Business?

From “going green” it’s now “going gray” and wondering about how this affect’s one’s business. This refers to growing older and turning gray.
In today’s society, these don’t automatically translate into greater wisdom and experience as they have in other cultures. The media focuses on youth and inexperience and living light and loose. So do people […]

By Mary Emma Allen -- 0 comments

September 30th, 2008

Virtual Tours - Not Just For Books - Leverage Your Business Online

Virtual Tours are often associated with promoting books, travel destinations or real estate. But have you thought about promoting your business through a virtual tour?
Of course, writing a book is a great way to promote yourself and your business. But if you just want to promote your business online you can do that too.

Here are […]

By Yvonne Russell -- 2 comments

September 29th, 2008

The Customer Is Right - No, Not Always

“Be polite and smile, girls,” my mom would caution my sister and me when we complained about a customer at her small country grocery store.  “Remember, the customer is always right.”
So we took heed, smiled and kept our voices calm.  Occasionally we bit our tongues…or at least it seemed so.
However, sometimes the customer isn’t always right and you […]

By Mary Emma Allen -- 1 comment

September 28th, 2008

Free - Penguin Authors Guide To Online Marketing - A Great Promotional Tool

Business owners know that being the author of a book can add instant credibility and clout to the public perception of yourself and your business.
Penguin, as a major publisher, knows a thing or two about authors and the business of promoting books.
If you have a book (print or ebook) or are thinking about writing one, […]

By Yvonne Russell -- 4 comments

September 27th, 2008

Tips On Writing Effective Media Releases For Your Home Business

Writing media (press) releases contribute to getting the word out about your book, your business, your product.  They’re considered free publicity. 
Kathleen (Katy) Walls, owner of Global Authors Publications (GAP), has some good suggestions about writing and distributing effective releases:
“Media Releases generate a buzz. These are short items you send to newspapers and other media […]

By Mary Emma Allen -- 2 comments

September 26th, 2008

Blogtober Fest Coming Soon - At The Lifestyles Channel


BLOGTOBER FEST, a time to celebrate autumn and enjoy great prizes comes to the Lifestyles Channel, as well as Quilting and Patchwork and One Book Two Book for two weeks, from October 6-17. 
There will be celebrating and prizes from b5media Lifestyles bloggers and outside participants.
Read all about it and see if you’d like to participate and receive […]

By Mary Emma Allen -- 0 comments

September 26th, 2008

Copywriting Secrets - The 21 Most Effective Words To Use In Your Marketing Materials

Which are the words that sell the best? Hamoon Arbabi shares some copywriting secrets for your print marketing materials.
According to Arbabi the 21 most effective words to use in your marketing materials are -

You, your (resonates with the person reading it)
Health, healthy
Guarantee, guaranteed
Easy, easily
Quick, quickly
Person’s name
Safe, safely
How To

He explains that combining these when relevant makes […]

By Yvonne Russell -- 0 comments

September 25th, 2008

Unique Promotional Tip From Shannon Cherry


In response to my post, Do Promotional Pens Have Value?,  Shannon Cherry, of Startup Spark, responded with an interesting comment and promotional tip that I’d like to share here.  It shows that if you “think outside the box,” you often can have amazing results.
Interesting post, Mary Emma. I actually believe unless pens really link to […]

By Mary Emma Allen -- 0 comments