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Susan Gunelius: A Second Business Book Released Today (Kick-ass Copywriting)

by Mary Emma Allen on September 20th, 2008


Kick-ass Copywriting in 10 Easy Steps (Build the Buzz and Sell the Sizzle), another business book by Susan Gunelius, was released today.  Here we learn the secrets of copywriting and its importance to your business, whether you have a home based one or store front business.

Susan, whose book, Harry Potter The Story of a Global Business Phenomenon, was released in the US last month, draws upon her marketing expertise and has developed this “hands-on guide” that will take you step-by-step in creating marketing copy that will catch the attention of your customers/clients.

I’d never explored this aspect of the writing world…copywriting…and found it fascinating after reading Susan’s book.  I especially like the title of one of the chapters, “Don’t Be Intimidated by Copywriting - Be Inspired!”  As you read Kick-ass Copywriting, you’ll realize this is true.

There also are numerous samples and examples of items you can design and write to promote your business.  Or…you may even decide to go into copywriting yourself.

Susan comes from a background of developing and executing marketing programs for large companies, such as divisions of AT&T and HSBC. 

Stay tuned….for our announcement later in the day about the giveaway of a copy of Susan’s book, Kick-Ass Copywriting.

(Amazon image: book details here)

©2008 Mary Emma Allen

Related Posts:

Susan Gunelius: Exploring the Harry Potter Phenomenon

Susan Gunelius and the Harry Potter Marketing Phenomenon

The Marketing Secrets Behind Harry Potter Revealed at Last

Susan Gunelius Writes About the Harry Potter Phenomenon

Is Harry Potter for Everyone?

Tags: , copywriting, , Harry Potter, , , Kick-ass Copywriting, ,


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