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Giveaway of the Harry Potter Phenomenon Book by Susan Gunelius

by Mary Emma Allen on August 19th, 2008


To celebrate the U.S. release of  Harry Potter, The Story of a Global Business Phenomenon by Susan Gunelius, we’re conducting a random drawing giveaway of a copy of the book.  (See my interview of Susan at Home Biz Notes for more information about the book and why Susan wrote it.)

Simply leave a comment below telling us why you’d like the book or why you enjoyed the Harry Potter books.  Be sure to include your e-mail in the appropriate space so we’ll know how to contact you if you’re the winner.  (E-mails are not made public.)

The giveaway will end, Wednesday, August 26 at 11:59 PM (eastern).  It is open only to residents of the United States or those who have a postal address in the U.S. Only one entry per person.

(Amazon image; click here for details)

(c)2008 Mary Emma Allen

POSTED IN: Books, Contests, Just For Fun, Marketing

127 opinions for Giveaway of the Harry Potter Phenomenon Book by Susan Gunelius

  • Dan Smith
    Aug 19, 2008 at 1:51 pm

    My kids love the Harry Potter books because they are an adventure

  • Book Giveaway -Harry Potter, The Story of a Global Business Phenomenon at Home Biz Notes
    Aug 19, 2008 at 3:01 pm

    […] Giveaway of the Harry Potter Phenomenon Book by Susan Gunelius […]

    Aug 19, 2008 at 3:08 pm

    I loved the Harry Potter series and so did my family, and I personally would love to read this book for many reasons.

  • Giveaway of “Harry Potter, The Story of a Global Business Phenomenon” Over at Home Biz Notes
    Aug 19, 2008 at 3:29 pm

    […] Giveaway of the Harry Potter Phenomenon Book by Susan Gunelius […]

  • Adrienne Gordon
    Aug 19, 2008 at 3:32 pm

    It would be interesting to see the mechanisms behind what made it the success it became.

  • Julie W
    Aug 19, 2008 at 4:07 pm

    I really want to learn about how to do social networking so I can get an online business going. I love Harry Potter as well.

  • Christina
    Aug 19, 2008 at 4:09 pm

    I enjoyed the HP books because they were fun and engaging. I am not a fantasy fan, but they made me want to read more.

  • Jean Murray
    Aug 19, 2008 at 4:26 pm

    I loved the Harry Potter books and I have collected all of them. I even have a UK version of one because I couldn’t wait until the US version was out. No, I didn’t show up at midnight at the bookstore to get one -I got on Amazon and made sure I was one of the first people to receive one by mail. I’m sad they are all done.

  • Larry Johnson
    Aug 19, 2008 at 4:37 pm

    My son loves Harry Potter & this would make him a great birthday present

  • Lauren
    Aug 19, 2008 at 4:46 pm

    I’ve loved the Harry Potter books for many years now. I used to buy all sorts of things related to Harry Potter, honestly. As I got older, I stopped that but I was still a fan. I went to three midnight parties, love seeing the films, have two british versions (the first and second book) and like I said, lots of Harry Potter items (unauthorized books and more!). Harry Potter has just been a huge part of my life and I’m still very much interested in all aspects of it.

    lauren51990 at aol dot com

  • Kristie Belding
    Aug 19, 2008 at 5:03 pm

    My husband works with a group of popular webcomics (science fiction, history, pop culture, and wizardry) who have quit their day jobs and struck out to find fame and fortune (or at least a decent income to support the family on) in entertaining millions with their creation.

    The formula for success is within reach for most. This book among many will help nudge them that much further along.

    There is a bit of self interest in wanting to win as well. 1. Being a fan of the recipients. 2. Our business is in a small way helping them stay in business…definitely a case of trickle down economics!

    Thank you for hosting such a great contest/prize!

  • christopher h
    Aug 19, 2008 at 5:28 pm

    i loved the harry potter books, the whole idea of a magic based society hidden from the rest of us was fascinating

  • karissa
    Aug 19, 2008 at 5:28 pm

    I love them because they are really timeless, and besides being too old for some, they really have no age restrictions, I am 30 and love them and my 10 year nephew loves them too. I really cherish that!

  • Michael Capp
    Aug 19, 2008 at 5:46 pm

    The Harry Potter books have been a tradition with my kids since the first one… waiting in line at the book store and all. We’d love to win this!

  • Gaye McGill
    Aug 19, 2008 at 5:49 pm

    It would be interesting to read about the “business” side of Harry Potter. I loved the books!

  • bob
    Aug 19, 2008 at 6:07 pm

    I’d like the book to understand the macro effect of these fantasy books - they are truly a cultural phenomenon on the level of Tolkien or Star Wars. Who knew?

  • Malisa Bal
    Aug 19, 2008 at 6:28 pm

    I love Harry Potter. I borrow the books often from the library. I’ve been waiting to be able to afford one of those real nice box sets.

  • K. Cleaver
    Aug 19, 2008 at 6:44 pm

    I really enjoyed the Harry Potter books.

  • Margaret Smith
    Aug 19, 2008 at 6:51 pm

    I would love to win this book for my son who adores Harry Potter books. My son is 11 years old and has a collection of all the Harry Potter books. He’s read them all and still goes back to reading them again and again. He’d be thrilled if we won this. Thanks for offering this giveaway.

  • Leslie Rathbun
    Aug 19, 2008 at 7:35 pm


  • Stephen Saunders
    Aug 20, 2008 at 2:39 am

    love these books… awesome.

  • Doug Barnett
    Aug 20, 2008 at 3:34 am

    Ohhhh, I LOVE Harry Potter.

  • Jeff Donahue
    Aug 20, 2008 at 3:46 am

    My wife loves harry potter!!

  • Ann Fantom
    Aug 20, 2008 at 4:54 am

    I would love to win this for my nephew

  • Harry Potter - The Story of a Global Business Phenomenon Released
    Aug 20, 2008 at 6:28 am

    […] You can read an interview that Mary Emma Allen from b5media’s HomeBizNotes blog conducted with me to learn more about my book and enter to win a copy of Harry Potter: The Story of a Global Business Phenomenon.  […]

  • djp
    Aug 20, 2008 at 6:41 am

    oh how the nieces love this story

  • Marlene Blaisdell
    Aug 20, 2008 at 7:24 am

    Would be great to win.

  • Kathy Scott
    Aug 20, 2008 at 7:55 am

    We love the Harry Potter series and I would like to see what makes it tick.

  • charline s
    Aug 20, 2008 at 8:06 am

    Would love to read this book.

  • Barry
    Aug 20, 2008 at 8:38 am

    I hope that I win the Harry Potter book. I just love all the special effects that they use in the Harry Potter films.

  • Capital City Mama
    Aug 20, 2008 at 9:10 am

    Sounds like a great book! I’d love to read it.

  • Desmond
    Aug 20, 2008 at 9:13 am

    I liked the Harry Potter books; I found them really engaging–surprisingly so–and there have been much worse things that have become cultural phenomena.

  • Valerie Mabrey
    Aug 20, 2008 at 9:34 am

    I read all the harry poteer books outload to my teenage kids so that is how good they were

    Aug 20, 2008 at 10:14 am



  • Meredith Rowe
    Aug 20, 2008 at 10:51 am

    HP books are great fun! I mean, what kid (and adult!!) doesn’t dream of being a wizard…using a magic wand…flying on a broomstick…I love that the imagination runs wild!

  • Jennifer Richardson
    Aug 20, 2008 at 11:21 am

    This woulkd be great for my 11 year old daughter to read. She wants to be a business mogal when she grows up and aI would love for her to raed this book and get another perpective of how money can be made with a simple concept like reading.

  • Jacquelyn Cannon
    Aug 20, 2008 at 11:40 am

    My 13 year old daughter loves all of Harry Potter’s books and she would love this book also.

  • Clifton Wade
    Aug 20, 2008 at 11:46 am

    I am an adult and I LOVE the Harry Potter series.
    Please put my name in the hat and I hope I win.
    THANKS for this great contest prize!

  • Jean Benedict
    Aug 20, 2008 at 11:51 am


  • Paul
    Aug 20, 2008 at 12:21 pm

    This would be for someone I know who, on a daily basis, reads Harry Potter books. By now, I imagin, he has them memorized. This addition Harry Potter item would be just the item to keep him busy!

  • Sarah
    Aug 20, 2008 at 12:40 pm

    a wise, wise marketing ploy!

  • Alicia
    Aug 20, 2008 at 2:37 pm

    Van Gogh

  • Chi
    Aug 20, 2008 at 3:20 pm

    I would love to win, not only because my kids and I loved the books, but the story behind them is also amazing and inspiring :) I’d love to find out how it was all done :)

  • susan varney
    Aug 20, 2008 at 3:59 pm

    i like to read

  • Maja
    Aug 20, 2008 at 5:06 pm

    I am trying to win it for my son and my husband. They love Harry.

  • Rachel Storey
    Aug 20, 2008 at 5:33 pm

    I loved the magical world that was Harry Potter. I loved the classic fight between good and evil and the wondering of who was really on which side.

  • Mary
    Aug 20, 2008 at 5:44 pm

    My son is a BIG Harry Potter Fan and has read all of his books. But I am unable to buy the books for him due to being a disable single mother. So I am entering this sweepstakes in hopes I can win this book for his birthday which is in Sept.

  • Karen Gonyea
    Aug 20, 2008 at 5:56 pm

    I’m an avid reader !! Love reading new authors.

  • Mindy Anderson
    Aug 20, 2008 at 7:32 pm

    I love anything to do with Harry Potter. In the Seattle area they even have some rock bands named after things from Harry Potter. I’d love to read this book.

  • Danielle
    Aug 20, 2008 at 7:44 pm

    Just loved all his books, Awesome writer (the author)

  • geneh
    Aug 20, 2008 at 9:17 pm

    My wife and I got wrapped up in the phenomenon and would love to win the book. Thanks!

  • Danielle
    Aug 20, 2008 at 9:31 pm

    I love the Harry Potter series because of the imagination and the writing style of JK Rowling.
    Thanks, Danielle

  • Felicia Lockamy
    Aug 20, 2008 at 10:23 pm

    My son has read most Harry Potter books, He would really enjoy this, thank you

  • Terra Heck
    Aug 21, 2008 at 12:51 am

    I love reading Harry Potter books because they are so detailed and immerse you into a different world.

  • Gretchen T
    Aug 21, 2008 at 4:19 am

    Any book that can appeal to a 12 year old as well as a 52 year old… phenomenal!

  • david basile
    Aug 21, 2008 at 4:46 am

    books for all ages they hold you and bring magic to life

  • galena penrod
    Aug 21, 2008 at 5:20 am


  • Karen
    Aug 21, 2008 at 6:26 am

    The Harry Potter books were written in a manner that is universal. They are not just for children, but rather for “children of all ages”. When I open one of the books, I cannot put it down until I have finished it.

  • Linda Moeller
    Aug 21, 2008 at 7:55 am

    Just a fabulous series and a one-in-a-lifetime author.

  • Sharon Jones
    Aug 21, 2008 at 8:46 am

    My kids AND I love these books…so want this badly for all of us…thanks!!!!

  • Dolores Q.
    Aug 21, 2008 at 12:37 pm

    I would love to add it to my collection of Harry Potter books.

  • Scot Herrick
    Aug 21, 2008 at 5:19 pm

    Interestingly, I didn’t know about the social marketing of the book; I only read stuff in newspapers for it. So getting this book would really fill in a big gap for me in terms of how this was done.

    I own two sets of books. The first set is for my wife and me. The second is for my 9-year old stepson who came along after the whole thing started. He loves the movies. He has no idea how good the books are for him. Yet.

  • Danny Warren
    Aug 21, 2008 at 6:19 pm

    I am in high hopes that my boys will win the book, and I hope I can win his magic stick…The things I could do with that.

    And if I don’t win……Out of all the comments I have read so far on this site. I think, Mary on Aug 20, 2008 at 5:44 pm , hands down you and your son should get the book. So I am wishing you good luck !!!!!

  • Debbie M
    Aug 21, 2008 at 8:20 pm

    My entire family loved the books because they were such a great fantasy story. You could relate with at least one of the characters and they wonderful experiences they went through. Ours might not be as excited as their were but still it was fun to imagine yourself doing some of the things they did.

  • cindy a
    Aug 22, 2008 at 8:04 am

    I have a shelf in my library for my grandchildren, this would be a great addition.

  • Marilyn Wons
    Aug 22, 2008 at 8:14 am

    I have have not read any Potter books so this would be an experience to read!

  • Barbara McCrea
    Aug 22, 2008 at 10:01 am

    I loved the Harry Potter books, and movies, but I would really like to read this book, as I have started a collection of Harry Potter collectibles with the hopes of them being worth more someday than they are now.

  • Anthony Hedden
    Aug 22, 2008 at 4:15 pm

    great book

  • Danielle
    Aug 22, 2008 at 6:49 pm

    Harry potter is the bomb! A vey enjoyable read.

  • Aaron Bretveld
    Aug 22, 2008 at 9:26 pm

    I love the Harry Potter books so much just because they is a lot more too them then there seems at first. I have bought many of the 3rd party books discussing Harry Potter too so I’d like to add this to my collection.

  • Shelley Slider
    Aug 23, 2008 at 2:00 pm

    We are big Harry Potter fans in this house!

  • Frank T.
    Aug 23, 2008 at 5:01 pm

    I would love to have the book so I can give it to my THREE children. You see, I can not afford to buy it for them.
    Thank you very much
    God Bless.

  • Steve Scott
    Aug 23, 2008 at 6:49 pm

    I really enjoyed this series and I would like to learn more about it.

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  • Erica Kahn
    Aug 23, 2008 at 8:09 pm

    I Love Harry Potter. I have all of the movies so far, my excuse is my kids. But it is really me and my Fiance who Love it. We have read all the books. Can’t wait till the next movie comes out!!

  • Dave
    Aug 23, 2008 at 8:40 pm

    The Harry Potter universe is an unstoppable marketing giant. This sounds like a fascinating book.

  • Debbie Criss
    Aug 23, 2008 at 8:52 pm

    My son loves Harry Potter. Please enter me, thank you

  • Cindi
    Aug 23, 2008 at 9:42 pm

    Hello, The author’s life really began to intrigue me when I had read that she was a struggling mother of one before she began writing her “Harry Potter” books. Thanks, Cindi

  • ellen cunningham
    Aug 24, 2008 at 7:23 am

    I’d like to win this because my nephew is in love with the Harry Potter books. I think the books allow him to get away and really use his imagination.

  • Nancy
    Aug 24, 2008 at 2:21 pm

    My daughter and I devoured all the Harry Potter books. We attended at least one of the “midnight release parties” together. Usually we read them in a day or a day and a half after we received them, so we are huge Harry Potter fans. The characters and settings are so detailed and the plots are so intricate that you are drawn into another world inside the books. Now she is a college sophomore studying Communications Management and Design - the business of running a business (studies in advertising, training, public relations, business writing, and so on.) This book would be perfect for her to read to support her studies - and I would enjoy reading it also! She might even be able to do a report or paper on the Harry Potter business phenomenon! Thanks for the opportunity to win!

  • Brenda S.
    Aug 24, 2008 at 2:24 pm

    i loved the harry potter books, the whole idea of a magic based society hidden from the rest of us was fascinating

  • Christina E
    Aug 24, 2008 at 3:23 pm

    My daughter would love this. What a great storyteller the author is.

  • Stacie Ruyle
    Aug 24, 2008 at 3:52 pm

    I’d like to win this because my son loves Harry Potter.

  • Belinda P
    Aug 24, 2008 at 3:59 pm

    I would love a copy of this book. My family and I loved all the books and movie because it’s fun and magic. Thanks!

  • Audrey Okaneko
    Aug 24, 2008 at 4:42 pm

    I can’t explain why I loved the Harry Potter books…I just know that I couldn’t put them down!

  • Elizabeth Ray
    Aug 24, 2008 at 5:12 pm

    My son has learning disabilities and words (written and oral) are a challenge for him. Most books he is capable of reading are too immature for his age. So when the Harry Potter books came out, I started reading them to him. I have read all the books myself, and have read them all aloud to him. While waiting for the final book, I bought one of the “what will happen” books, and we discussed it. I’d love to read more about the phenomenon. (Incidentally, I fully expect to buy “Beetle the Bard.”)

  • Dani'
    Aug 24, 2008 at 7:03 pm

    I’d like to read more about how the books came to be and how I can apply marketing techniques to my own projects.

  • Brittany Stedtler
    Aug 24, 2008 at 7:43 pm

    I am obsessed with Harry Potter. I love everything about the books. I have read them countless times.

    I am also a marketing major, so this book would be twice as interesting to me!

  • Chrysa
    Aug 24, 2008 at 10:05 pm

    I enjoyed the Harry Potter books because they were a fun escape.

  • Erma Hurtt
    Aug 25, 2008 at 4:32 am

    I loved the Harry Potter series and would love to win this.

  • Ellen Wagner
    Aug 25, 2008 at 4:57 am

    I’d have to read it myself first, then give it to the kids down the road. We live in the country were it is hard to get access to books.

  • Paula Harmon
    Aug 25, 2008 at 5:56 am

    All of my kids (& hubby) have read and collected all of the books, and this would add to the collection.

  • Kathy Conley
    Aug 25, 2008 at 7:30 am

    My daughter has read all of the books and now that she is in college, I think this would fascinate her as well!

  • veronica sandberg
    Aug 25, 2008 at 9:15 am

    Its great–thats why. My grandkids would love this.

  • Kim B
    Aug 25, 2008 at 9:33 am

    Harry Potter is full of imagination and fun! I have enjoyed Harry Potter books more than any other series of books ever!!!!!!

    Aug 25, 2008 at 12:45 pm

    I would like to learn more about the financial aspects of the HP phenom.

  • Marion B
    Aug 25, 2008 at 2:17 pm

    Looks like interesting read!!

  • Annie G
    Aug 25, 2008 at 3:27 pm

    The Harry Potter books were part of our reading aloud family reading tradition. We even read the final book the summer before our son went to college.

  • Ed Nemmers
    Aug 25, 2008 at 4:05 pm

    I need to read up on this Harry Potter person.

  • Chrystal
    Aug 25, 2008 at 6:34 pm

    I love Harry! The Potter series had me riveted like no other.

  • flared0ne
    Aug 25, 2008 at 10:24 pm

    The Harry Potter series of books are fairly masterful in evoking a whimsically twisted context of magical people and creatures, without leaving out the underlying darkness unfortunately pandemic in any society where death and ‘manifest destiny’ are still issues to power nightmares…

  • Mollie G.
    Aug 25, 2008 at 10:33 pm

    I’m intrigued by J.K. Rowling’s success and curious how she managed to corner the market in adolescent wish-fulfillment with a printed paper product amidst today’s electronic hullabaloo…

    Nicely sidesteps the Buddhists’ “Attempting to reach enlightenment in one lifetime is considered ‘needy’ ” pitfall by spreading the angst over a good handful of years, both ‘in-story’ and ‘out-here’…

  • Julie Kenyon
    Aug 25, 2008 at 10:44 pm

    I feel it would be very interesting to learn the financial history relating to this series.

  • trudee carreiro
    Aug 26, 2008 at 3:53 am

    I can’t wait to read this book

  • Suzie Lockhart
    Aug 26, 2008 at 5:20 am

    My kids are big HP fans and this would help round out their collection. Thanks for the contest.

  • kathy pease
    Aug 26, 2008 at 6:23 am


  • Zipporah Sandler
    Aug 26, 2008 at 6:43 am

    As an avid Harry Potter fan as well as an entrepreneur, I would love the opportunity to read this book.

  • Linda
    Aug 26, 2008 at 7:41 am

    I love to read Harry Potter books and so does my 11 year old grand-daughter. This would be a great book to win.

  • Veronica Garrett
    Aug 26, 2008 at 7:42 am

    I would like to win the book because my daughter enjoys Harry Potter. Her interest in reading was sparked by the Harry Potter books.

  • Jennifer Barnett
    Aug 26, 2008 at 7:45 am

    I have read all of the Harrry Potter books. It is wonderful to get lost in that world. In addition, my husband is very interested in finance, investing, and economics. This book would be perfect for us.

  • Holly
    Aug 26, 2008 at 7:55 am

    The Harry Potter series was amazing. Any set of books that can get thatmany people, adults and kids alike reading has to be a wonderful addition to our society. I LOVED THEM.

  • adrion
    Aug 26, 2008 at 8:19 am

    The books in the Harry Potter series are instant fantasy classics. Many, many years from now people will be discovering the world of Harry Potter much as people today enjoy the works of Tolkein and C.S. Lewis.

  • Michaela R.
    Aug 26, 2008 at 9:58 am

    I think most people of all ages will always love Harry Potter. Adventure, Fantasy, Humor, and Horrific creatures all mixed in one. Who wouldn’t be able to get sucked into such amazing books, and movies!

  • Vicki Dahlstrom
    Aug 26, 2008 at 10:45 am

    I want to win this for my nephew, who LOVES Harry Potter.

  • Melissa
    Aug 26, 2008 at 12:11 pm

    The Harry Potter books pushed my children to be better readers. It was required reading in the 3rd grade. I had heard some people say that they would not let their children read these books so I read it myself to check it out. From then on, my children and myself were all hooked on the Harry Potter books. It was great family fun!

  • Lily Kwan
    Aug 26, 2008 at 1:26 pm

    I enjoyed the Harry Potter books because they are so well written!

    Aug 26, 2008 at 2:01 pm

    I enjoyed the Harry Potter books because you can escape completely into them.

  • Michelle Rosborough
    Aug 26, 2008 at 4:13 pm

    Cause DD loves Harry Potter

  • Jean
    Aug 26, 2008 at 5:14 pm

    As a student I find these books a great source of thought.

  • Susanne Troop
    Aug 26, 2008 at 5:19 pm

    The adventures are great!

  • Jeanine Price
    Aug 26, 2008 at 5:22 pm

    Harry Potter is one of the books my boys will actually read!

  • Heather C
    Aug 26, 2008 at 5:43 pm

    I enjoyed HP because it was such a hit with just about every age group. I could read it along with my daughter, and that was pretty cool.

  • Marc
    Aug 26, 2008 at 6:27 pm

    I’d like this book because I majored in advertising in college and this book would seem to compliments this topic.

  • Christy
    Aug 26, 2008 at 8:18 pm

    I’m fascinated by J.K. Rowling and how she managed to take this one idea and turn it into a phenomenon. Plus, I think Susan Gunelius is fab!

  • Samantha Pruitt
    Aug 26, 2008 at 8:20 pm

    i love the books cuz they’re different from anything i have ever read!

  • Sylvia Porter
    Aug 26, 2008 at 8:27 pm

    this book really helped my daughter learn to read.

  • Janet
    Aug 26, 2008 at 9:05 pm

    my nephew enjoys reading harry potter books

Have an opinion? Leave a comment: