Advertise with us

Enjoying this blog? Check out the rest of the Business Channel Subscribe to this Feed

Home Biz Notes

June 6th, 2008

Fun Friday Post: Weigh More, Pay More To Fly & Save The Planet

Has this become a trend? Criticism of those who weigh more, as emphasized through a so-called test or mock ad about the advantages of flying with Derrie-Air Airlines? Overweight people apparently are now not just endangering their health, they’re endangering the planet, according to this spoof.
This tongue-in-cheek fake ad has caused a flurry […]

By Mary Emma Allen -- 0 comments

November 30th, 2007

Home Biz Notes Participates in Week #4 of the “Apprentice”

Kay’s problem for week #4 involves her business expanding too rapidly for her to fill her Christmas orders. (Kay has started a business producing chef’s aprons and hats for children.)
What’s she to do to solve this challenge, which actually is a good one to have?
Rachel Clarke, at Behind the Buzz, hosts our entry this week. […]

By Mary Emma Allen -- 1 comment

September 17th, 2007

How To Get The Most Out of Your Advertising Flyers - Basic Test Marketing

Are you making the most of your advertising budget? Let’s look at using basic test marketing to get the most out of advertising flyers.
What Is Test Marketing?
John Wanamaker, one of America’s first department store owners, famously said “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” The […]

By Yvonne Russell -- 13 comments