December 8th, 2007
Family businesses operated from home take on many aspects. This is a fun story about the Christiansen family in Utah, who have developed a web site with instructions on how to tie a tie along with ties you can purchase.
This story, at PowerHomeBiz.com, A Real Family Home Business: Utah Family With Knot Problems Creates a Website […]
By Mary Emma Allen -- 3 comments
August 25th, 2007
We’ve often talked about setting up a business plan for starting your home business. However, you also need a marketing plan. If you’re in a business, then that assumes you need customers or clients. You need someone to purchase your products and/or services.
Over at Startup Spark, Steve discusses this topic, Writing a Marketing Plan - […]
By Mary Emma Allen -- 0 comments
March 21st, 2007
Ron Elizondo, blogger at Brand Curve, brings up a good point in his post about Customers/Clients vs. Consumers and asks whether the business owner knows which one he’s marketing to, and thus developing advertising for.
His distinction between the two is to be considered when you’re deciding whom you’re serving. Ron defines a Client/Customer as “someone who pays […]
By Mary Emma Allen -- 0 comments
March 20th, 2007
This Week in the Business Channel features favorite posts from various b5media bloggers. There’s a wide array of business advice that you’ll find of interest.
The post from Home Biz Notes advises you to listen to your customers when deciding how to please them and increase sales. There are various ways you can learn what customers are […]
By Mary Emma Allen -- 0 comments
February 19th, 2007
I discovered an excellent article at Suzanne Falter-Barns’ Get Known Now web site about how to micro-niche your business for more effective marketing. Suzanne explains what this type of marketing is and why it’s so important for your business.
She gives you specific tips on how to really know your potential customers rather than simply categorizing them in general terms, such as […]
By Mary Emma Allen -- 0 comments
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