Can Blogging Harm Your Home Business?
(Oops! Somehow this title got posted instead of saved. So I’d better finish and let you know what I was thinking. So if you saw only the title, here’s “the rest of the story.” )
Generally we regard blogging as a method to help promote a business by informing customers, providing added information resources, bringing a more personal side to one’s business and reaching customers/clients whether you have an online or walk-in business. So, in general a blog connected with a business adds value.
However, can blogging by disgruntled customers (someone who thinks their feelings have been slighted, a person who doesn’t like your product but doesn’t give you the opportunity to make it right) hurt your business? In this era of reaching around the globe via blogging, web sites and Internet news, are businesses more susceptible to imagined and real complaints without being able to provide their side of the story?
Within minutes, actually seconds, the blogging customer’s take on the situation can be spinning around the blogosphere and you’re not even aware they’re upset. In the pre-blogging world, complaints generally were made by phone calls and letters to the business owner, perhaps a letter to the editor of a local newspaper, a complaint to the Better Business Bureau. They were made and handled relatively locally.
Now we’re dealing with a new way of marketing by the business owner, as well as comments and complaints by the customer.
What is your opinion about business and blogging from this aspect? Will it spin out of control? Serve public good? Should businesses respond on their blogs? Or ignore/answer on a case by case basis?
(c)2008 Mary Emma AllenTags: bloggers, blogging, business marketing, business-blogging, business-blogs, customer complaints, customers, home-business