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Home Biz Notes

Color Affects Your Home Business Image

by Mary Emma Allen on August 5th, 2007

          Color has much to do with how people perceive you or how your customers consider your home business.  A business where customers come into your home shop may be affected more than an internet one by the colors you use for your interior, displays, and products to project your image or brand.However, your web site or blog and how you arrange graphics and photos there also can attract or push customers away.

Susan Gunelius at Brand Curve presents some interesting color concepts in the post, 7 Ways Research Shows How Color Affects Your Brand

“There are so many ways that color can have a positive or negative impact on your brand and much of it has been identified and validated through research,” states Susan. 

She then cites some of the highlights from this research.  See how you can relate this to your home business and create a more positive effect with your customers.

Tags: Brand+Curve, branding, color+and+branding, , ,

POSTED IN: Business Blogging, Promotion

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