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More Media Tips for Businesses from Carolyn Howard-Johnson

by Mary Emma Allen on May 5th, 2008


 Carolyn Howard-Johnson visited Home Biz Notes awhile ago with Tips To Spark Your Media Releases.  Since then she’s mentioned additional information that might help you with promoting your business, whether it’s connected to the world of writing (Carolyn is an author and expert on book marketing) or something else.

Mary Emma, how nice of you to share good media release tips with your home business readers. It’s funny how publicity and promotion for businesses of all kinds is both very alike and very different. The essentials are the same basically.

Have a great product, a great service. Let people know the benefits AND how they might lose out if they don’t utilize what you have to offer. And you have to do that frequently and over a long period of time.

Then it is your job to adapt the ideas to your business and that’s the fun, creative part.

In keeping with our theme for may, Carolyn is a mom and basically works from home although she teaches workshops and promotes her books throughout the country.  She is the author of The Frugal Book Promoter, The Frugal Editor, and the Great First Impression Book Proposal.  Carolyn also edits Sharing with Writers,” a newsletter that is also a community.”  To subscribe send her an e-mail at .


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POSTED IN: Books, Business Ideas, Marketing, Promotion

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