HomeBizNotes.com
While we’re on the topic of Harry Potter (see the post about Susan Gunelius and her book on the Harry Potter global phenomenon), why not take a look at a related book by J.R. Rowling? This is just another example of the expert marketing and branding that Susan mentions. Harry Potter fans are intrigued by any reference to a […]
HomeBizNotes.com
Susan Gunelius, author of Harry Potter, The Story of a Global Business Phenomenon, will visit Home Biz Notes, on Tuesday, August 19, the day her book is launched in the United States.
You won’t want to miss this upcoming interview with Susan, also a b5 blogger at Brand Curve. We learn how and why she wrote the […]
HomeBizNotes.com
The big question mark looms there instead of my photo on social media sites. So my granddaughter is helping me rectify that.
As she showed me the pictures she’d taken of her quilts, I thought, “That’s it! I’ll have a quilt photo instead of the question mark. This is characteristic of me because I […]
HomeBizNotes.com
I’ve often wondered about the marketing behind the Harry Potter phenomenon that caused a book to skyrocket to sales and an author to fame to the point where it has taken on a life of itself. I imagined there was superb marketing strategy behind it that caught the market and readers at the right […]
HomeBizNotes.com
Looking for that “Wow” factor, that something extra that makes your business stand out from the rest, sometimes can be like seeking an elusive treasure on a scavenger hunt. However, there you usually have a map or clues to guide you.
Well, now the b5media Business Channel bloggers have given you some of these clues in […]
HomeBizNotes.com
Do you have a business slogan or tagline? Business owners often spend a lot of time and effort on logos and business cards. But you can make your logo do double duty as part of your business branding, if you have an effective slogan to complement it. A slogan needs to be short, clear and […]
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