August 22nd, 2007
The appearance of your blog and your business say much about you. First impressions are important. Whether it’s a shop in your home or web site or blog, do they give the impression you want customers to perceive?
The old adage, “You only have one time to make a first impression,” still holds true. […]
By Mary Emma Allen -- 2 comments
July 18th, 2007
If you’re in business, you need customers or clients…those are your lifeline to existence. In several posts, I’ve discussed getting and keeping customers. The comments I’ve received often expand upon the information and give additional hints.
For instance, in response to my post, Taking Care of Your Home Business Customers, Yvonne Russell of Grow Your Writing […]
By Mary Emma Allen -- 4 comments
July 16th, 2007
In a previous post, Home Business Promotion Involves “Repeats,” I mentioned the importance of developing promotional practices to encourage your customers to return. Yvonne Russell, of Grow Your Own Business, pointed out in her comment, “There is quite a bit of research on the fact that it costs a lot more in dollars and time to get […]
By Mary Emma Allen -- 6 comments
April 21st, 2007
“We’re having a smiling contest,” a student explained to me, when I was substitute teaching in a fifth grade. (Teaching is something I do in addition to our home businesses.)
I’d noticed the two girls smiling all morning, a lovely grin on their faces. No matter what anyone said to them or what lessons […]
By Mary Emma Allen -- 2 comments
March 15th, 2007
“Focusing on the little details is where the key to successful business and brands lies,” mentions Ron Elizondo, in his b5media Brand Curve blog post, “Marketing the small things…”
Ron is talking about any business, but this applies to home businesses, too. He emphasizes “the need to offer superb service in order to create and maintain […]
By Mary Emma Allen -- 0 comments
March 10th, 2007
Can Home Business Owners Become Too Complacent?
Matt Keegan, of The Article Writer, commented on my previous post about listening to your home business customers and made a very good point. He mentioned the importance of maintaining “a strong line of communication” with one’s customers through e-mail or phone conversations.
However, this part of Matt’s comment really makes a point, I think: Working from home is […]
By Mary Emma Allen -- 0 comments
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