Home Biz Notes

November 8th, 2007

Thursday Thirteen - 13 Reasons To Use Contests As A Marketing Tool

When you are developing creative home business promotions, it’s a great idea to include contests in your marketing toolbox.

Contests can be free or inexpensive but have a big impact
Can liaise with suppliers for free or discounted products or services
Contests can highlight existing or new products or services
Contests can be tied in with […]

By Yvonne Russell -- 3 comments

March 2nd, 2007

Choosing a Name for Your Home Business

“What’s in a name?”
When you consider a name for your home business, determine what you want to achieve, the customers you desire to serve, and the products/services you offer. Nowadays, choosing a name for the image or impression you wish to project also might be included in the idea of branding your business.
*A […]

By Mary Emma Allen -- 3 comments

February 10th, 2007

Developing Loyalty and Brand Awareness with your Home Business

Developing a rapport with your customers so they’ll remain loyal and keep returning for your products and services is an important aspect of generating income for any business, including home businesses.  Some call this branding…others regard it as developing customer/client loyalty.
Ron at Brand Curve presents an interesting discussion about loyalty (Care to learn “loyalty”?) and points out how loyal […]

By Mary Emma Allen -- 0 comments

January 18th, 2007

Home Biz Notes Included in Carnival, 6th Edition

The Carnival of Entrepreneurs featured the sixth edition this week, which includes many business oriented blogs. My post about Branding Your Home Business appeared in this edition and has received numerous comments.
Participating in carnivals (gatherings of bloggers who contribute posts relating to a theme) are enjoyable and bring you in contact with others with […]

By Mary Emma Allen -- 0 comments