An Interesting PR Thought for Your Home Business
When we mention press releases, or getting news out about our business, a new product or service, we think of sending them to as many publications or media sources as possible. However, Eric Eggertson of Common Sense PR mentions another technique in his post, If You Can Give a Journalist Exclusivity, the Payoffs Are Big.
“Information about your organization [home business] has relative value. The more journalists you send the information to, the less value it has for each of them.”
Eric discusses the value of a well-placed story rather than diluting it through numerous short pieces in many media sources. This is something to consider when you’re introducing something new about your business.Tags: business+promotion, Common+Sense+PR, Eric+Eggertson, home+based+business, home+biz, Home+biz+notes, Home+business, home+business+PR, home+business+promotion
POSTED IN: Promotion