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Home Biz Notes

Archive for the ‘Marketing’ Category

April 22nd, 2008

Home Biz Notes Mentioned At Art Biz Blog

Alyson Stanfield mentioned, at her Art Biz Blog, her appearance on Home Biz Notes while touring the blogosphere to introduce her book, I’d Rather Be In the Studio, The artist’s No-Excuse Guide to Self-Promotion.
“Mary Emma Allen, of Home Biz Notes, wants to know what is the  most important action an author/artist can take to promote […]

By Mary Emma Allen -- 2 comments

April 17th, 2008

My Thoughts On The Future Of Self-Publishing

What’s the future of self-publishing?
 Many authors and small press are wondering now that Amazon appears to have altered its rules.  (See Anne Wyman’s Amazon, BookSurge and the Future of POD  and Yvonne Russell’s Is The Future of Self-Publishing In Doubt?)
I think self-published authors will need to become even more creative and not depend simply on one outlet…or […]

By Mary Emma Allen -- 5 comments

March 30th, 2008

Creativity By Necessity - Partner With Other Businesses

When I ran my bookstore, people often remarked about how creative we were with our promotions and approach. As a small business competing with chain bookstores, it was often simply a matter of necessity.
Mary Emma Allen, my co-blogger at Home Biz Notes in High Gas Prices Change Business Methods & Stimulate Creativity suggests partnering with […]

By Yvonne Russell -- 3 comments

March 7th, 2008

Happy National Be Heard Day - Spark Up Your Business

Start Up Spark is one of my must read business blogs.
My colleague at Start Up Spark, Shannon Cherry is an innovator and the president of Cherry Communications. Shannon started National Be Heard Day in 2004 to help business owners get the word out and “be heard.”
She says,
With the right amount of exposure in the right […]

By Yvonne Russell -- 0 comments

February 27th, 2008

Can Blogging Harm Your Home Business?

 (Oops!  Somehow this title got posted instead of saved.  So I’d better finish  and let you know what I was thinking. So if you saw only the title, here’s “the rest of the story.” )
Generally we regard blogging as a method to help promote a business by informing customers, providing added information resources, bringing a more personal side […]

By Mary Emma Allen -- 9 comments

February 13th, 2008

Are Paper Catalogs Becoming Obsolete For Home Businesses?

With so much shopping done online and store front stores developing web sites for shopping -

Do you think paper catalogs are becoming obsolete?
Do you ever shop from the catalogs that arrive at your home?
Do you simply toss them and go directly online?
Do you use catalogs to order by mail any longer?
Do you look at catalogs […]

By Mary Emma Allen -- 0 comments

February 11th, 2008

When Your Home Business Involves Craft Shows

There are many bazaars and craft shows where you can display and sell the items made at your home shop. This is one way many business owners like to expand their customer base, even if they have an online shop.
Preparation generally is the key to having success at a show…in terms of people coming […]

By Mary Emma Allen -- 1 comment

February 6th, 2008

You Have A Logo - How About A Slogan?

Do you have a business slogan or tagline? Business owners often spend a lot of time and effort on logos and business cards. But you can make your logo do double duty as part of your business branding, if you have an effective slogan to complement it. A slogan needs to be short, clear and […]

By Yvonne Russell -- 4 comments

January 31st, 2008

Are You Harnessing The Power Of Social Media For Your Home Business?

If you have a web presence or use the internet, you will have heard the term “social media”, referring to networking sites such as MySpace, Facebook and LinkedIn. But do you use them for your business?
The power of social media and Facebook for communication was brought home to me recently when 500 teens responded to […]

By Yvonne Russell -- 3 comments

January 29th, 2008

Making Connections - Relationship Marketing

John Kremer is one of my favorite writers on marketing. In Making Friends: The Essence of Marketing, he says
All of marketing ultimately comes down to one thing: creating relationships. If you don’t understand this basic principle, you will ultimately fail as a marketer. Indeed, you could fail in life as well.
Networking and building customer, community […]

By Yvonne Russell -- 0 comments