Promotional Pens & Products Revisited - I Was Wrong
When I wrote Have Promotional Pens Had Their Day?, I lumped all promotional pens in together and mused whether promotional pens were so common that they were no longer effective as a marketing tool. I also asked what makes the “perfect” promotional product.
Phil Gerbyshak weighed in and provided some balance by discussing the effectiveness of a favorite promotional pen that came his way. He says
I would agree that a crappy promotional pen is no longer of any value. A nicer promotional pen, one that writes well and feels good in my hands, is a great pen indeed. I actually LOVE my promo pens from Bomgar, because it’s bright orange and is a slick rollerball pen. I love it, and I use it all the time.
The fact that he explicitly associates the pen with the brand name says a lot for the effectiveness of that particular promotional pen and the potential spread and reach of the brand.
Some promotional pens do take it up a notch, so if you have one you love, I guess that’s a flag to business owners looking for promotional products to think about point of difference.
However, on reflection, I neglected the big picture required for any promotional campaign. I did some research and found that the Promotional Products Association International (PPAI) recommends
Don’t pick an item based solely on uniqueness, price or perceived value.
Don’t fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign.
In a follow up post we’ll share 7 tips for a successful promotional campaign straight from PPAI.
A co-ordinated promotional campaign is key. We’d love to hear about your promotional products experiences as a consumer or as a business person.
POSTED IN: Promotion