You Have A Business Brand Whether You Realize It Or Not
Even if you operate a small part time business, you still have a business brand, whether you realize it or not.
Do You Take Business Branding Seriously?
Some home business owners don’t take business branding seriously, or perhaps they don’t understand the importance of their business brand. Even a small part time business has a business brand.
What Is Your Business Brand?
Your business brand is about more than the name, logo and services. It’s also about what people associate with your business e.g. personalized service, reliability and know how.
Business branding is key to people recognizing not only the name of your company but also what services you offer. This is known as brand recognition.
Your Personal Brand
If you operate under your own name, then you also have a personal brand as your name is directly associated with the business.
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