“Branding” Your Home Business
Hope Clark’s article, What is a Platform?, in her newsletter, FFWSmall Markets, gives great information on promotion and branding oneself as a writer. Although Hope’s article is written primarily for the writer, much of her information has wider application for the home business owner.
“A platform is a brand. Your brand. Every entrepreneur seeks branding, including writers. The problem is most writers don’t envision themselves as business people. They consider themselves artists who want to make a dollar. Sorry…but if you make a dollar, you run a business and you need a brand.” (Read more of Hope’s information here…. Scroll down the newsletter until you come to the section called “Article.”)
What Hope mentions is true about many home businesses. The owners artists or craftspeople who want to sell and make money, but aren’t aware of the necessity of promotion. Or how to go about promotion and establishing a “brand” for themselves.Tags: business+planning, home+based+business, Home+business, home+business+promotion, writer, writing+business