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Home Biz Notes

“Branding” Your Home Business

by Mary Emma Allen on December 30th, 2006

Hope Clark’s article, What is a Platform?, in her newsletter, FFWSmall Markets, gives great information on promotion and branding oneself as a writer. Although Hope’s article is written primarily for the writer, much of her information has wider application for the home business owner.

“A platform is a brand. Your brand. Every entrepreneur seeks branding, including writers. The problem is most writers don’t envision themselves as business people. They consider themselves artists who want to make a dollar. Sorry…but if you make a dollar, you run a business and you need a brand.” (Read more of Hope’s information here…. Scroll down the newsletter until you come to the section called “Article.”)

What Hope mentions is true about many home businesses. The owners artists or craftspeople who want to sell and make money, but aren’t aware of the necessity of promotion. Or how to go about promotion and establishing a “brand” for themselves.

Tags: , , , , writer,

POSTED IN: Online Resources, Promotion

4 opinions for “Branding” Your Home Business

  • Ron E.
    Jan 3, 2007 at 1:34 pm

    Hey there Mary, it’s Ron from Brand Curve.

    Thanks for talking a bit about this. It’s only recently that businesses and entrepreneurs have really understood the importance of branding, or creation of a brand.

    I feel that many times writers (self considered artists) believe that branding themselves would be selling out of the craft. I believe otherwise, creating a brand out of your work allows you to further your craft and grow as a business person AND as an artist while maintaining a following.

    Before I turn this into a post, I just want to recommend to writers out there to follow a niche-marketing strategy. By focusing on niche markets you will reach larger interested audiences (at first), before going mainstream. It’s usually much more simple and relevant, both for you and your audience.

    Thanks. Great post,
    Ron E.

  • maryemma
    Jan 4, 2007 at 7:20 pm

    Thanks for your input, Ron. You have some good advice for entrepreneurs.

  • startupspark.com - The 6th Carnival of Entrepreneurs Rolls Into Town
    Jan 17, 2007 at 5:26 am

    […] Mary Emma presents, Branding Your Home Business. It’s a quick reminder that even if you work from home, if you’re trying to earn a buck from it, you should think about branding. It’s not just for big business. […]

  • homebiznotes.com - Home Biz Notes Featured in Carnival, 6th Edition
    Jan 18, 2007 at 7:29 am

    […] The Carnival of Entrepreneurs experienced its sixth edition and features many business oriented blogs.  My post about Branding Your Home Business appeared in this edition and has received numerous comments. […]

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