Advertise with us

Enjoying this blog? Check out the rest of the Business Channel Subscribe to this Feed

Home Biz Notes

7 Tips For A Successful Promotional Products Campaign

by Yvonne Russell on September 16th, 2008

As a business owner aiming to promote your business, where do you start in navigating the promotional product maze?

Which promotional products do you use as a consumer or as a business owner? Pens? Calendars? T-Shirts? Bags? It’s a billion dollar global industry with thousands of products.

The Promotional Products Association International shares 7 steps for a co-ordinated promotional campaign and stresses the importance of planning and setting goals and desired outcomes.

1. Define a specific objective.

2. Determine a workable distribution plan to a targeted audience.

3. Create a central theme.

4. Develop a message to support the theme.

5. Select a promotional product that bears a natural relationship to your profession or communications theme.

6. Don’t pick an item based solely on uniqueness, price or perceived value.

7. Use a qualified promotional products consultant.

While you may not take them up on a professional consultant, the full article at the Promotional Products Association International site is well worth reading and expands on each of these 7 key points.

  • Which promotional products have worked for your business?
  • How do you co-ordinate them with the rest of your branding and marketing?
Tags: , , PPAI, promotional pens, promotional pens marketing, promotional products association international,

POSTED IN: Promotion

3 opinions for 7 Tips For A Successful Promotional Products Campaign

Have an opinion? Leave a comment: