September 18th, 2008
Home Biz Notes.com
We’ve been looking at what makes an effective promotional product. There’s a growing demand for eco friendly promotional products (from both business owners and consumers). So I was interested to see what type of “green” promotional products are readily available. These include
recycled paper and folders
recycled circuit boards
eco friendly USB’s
bamboo products
apparel
bags
plants & flowers
hand […]
By Yvonne Russell -- 1 comment
September 16th, 2008
As a business owner aiming to promote your business, where do you start in navigating the promotional product maze?
Which promotional products do you use as a consumer or as a business owner? Pens? Calendars? T-Shirts? Bags? It’s a billion dollar global industry with thousands of products.
The Promotional Products Association International shares 7 steps for a […]
By Yvonne Russell -- 2 comments
September 14th, 2008
When I wrote Have Promotional Pens Had Their Day?, I lumped all promotional pens in together and mused whether promotional pens were so common that they were no longer effective as a marketing tool. I also asked what makes the “perfect” promotional product.
Phil Gerbyshak weighed in and provided some balance by discussing the effectiveness of […]
By Yvonne Russell -- 5 comments
August 26th, 2008
I have a drawer full of promotional pens. I bet you do too.
I couldn’t even tell you which companies they are from. To me, they are just pens. When I need a pen, I grab one. I don’t notice the company name.
Everyone uses pens, and promotional pens are reasonably priced, so they are an […]
By Yvonne Russell -- 4 comments
August 20th, 2008
Small Business Promotion Tip - Gift Vouchers
Advantages Of Gift Vouchers
Gift vouchers
are usually given by an existing customer, or someone who knows your business brand.
reinforce your business brand.
can be sent by mail and sometimes online
are an easy sale and purchase
saves the buyer getting the “wrong” thing
give the recipient some choice
great prizes for instore contests or community events
Cautions With Gift Vouchers
Check your […]
By Yvonne Russell -- 0 comments
August 19th, 2008
HomeBizNotes.com
The Harry Potter Phenomenon has captured young and older in its web with books, movies, and paraphernalia. What has made these books so popular that this became a brand in itself and skyrocketed to fame?
Susan Gunelius explores this in her book, Harry Potter - The Story of a Global Business Phenomenon.
I interviewed Susan, since I’ve […]
By Mary Emma Allen -- 9 comments
August 16th, 2008
Do You Make These Basic 10 Yellow Pages Mistakes?
I’ve spent plenty of money on Yellow Pages display ads that didn’t hit the mark, so have learned a lot the hard way.
I’ve also heard some horror stories from colleagues, so here are a few pitfalls to avoid.
10 Basic Yellow Pages Ad Mistakes
Not nailing the headline
Not standing out from your competitors (visually and
offer […]
By Yvonne Russell -- 1 comment
August 15th, 2008
HomeBizNotes.com
With Michael Phelps setting Olympics records, swimming will be taking a “front seat” in sports, in business, and in general public interest. More youngsters will likely want to become involved in swimming lessons and events.
How can you tie this fascination with swimming into your business, either with actual products or with your PR philosophy?
Also, […]
By Mary Emma Allen -- 0 comments
August 13th, 2008
The Power of a “Smiley Face” in Business
HomeBizNotes.com
As I stood in line at the grocery check-out today, I observed the power of a “smiley face.” The couple ahead of us had a little girl with them, about five years old, I’d guess. She was well-behaved, but chatty and wiggly.
As her dad taked with the bag boy and her mom wrote a check, the cashier […]
By Mary Emma Allen -- 0 comments
August 11th, 2008
HomeBizNotes.com
We have a winner of the book giveaway, Tales of Adventure and Discovery.
Sarah B’s name was selected in the random drawing at random.org. Congratulations, Sarah !
This giveaway was run in conjunction with the Bloggy Giveaways Carnival. There were so many who entered the giveaway, left comments and shared with us about reading to their children, grandchildren, […]
By Mary Emma Allen -- 1 comment
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