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Home Biz Notes

September 30th, 2008

Virtual Tours - Not Just For Books - Leverage Your Business Online

Virtual Tours are often associated with promoting books, travel destinations or real estate. But have you thought about promoting your business through a virtual tour?
Of course, writing a book is a great way to promote yourself and your business. But if you just want to promote your business online you can do that too.

Here are […]

By Yvonne Russell -- 2 comments

September 28th, 2008

Free - Penguin Authors Guide To Online Marketing - A Great Promotional Tool

Business owners know that being the author of a book can add instant credibility and clout to the public perception of yourself and your business.
Penguin, as a major publisher, knows a thing or two about authors and the business of promoting books.
If you have a book (print or ebook) or are thinking about writing one, […]

By Yvonne Russell -- 4 comments

September 25th, 2008

Unique Promotional Tip From Shannon Cherry


In response to my post, Do Promotional Pens Have Value?,  Shannon Cherry, of Startup Spark, responded with an interesting comment and promotional tip that I’d like to share here.  It shows that if you “think outside the box,” you often can have amazing results.
Interesting post, Mary Emma. I actually believe unless pens really link to […]

By Mary Emma Allen -- 0 comments

August 19th, 2008

Giveaway of the Harry Potter Phenomenon Book by Susan Gunelius


To celebrate the U.S. release of  Harry Potter, The Story of a Global Business Phenomenon by Susan Gunelius, we’re conducting a random drawing giveaway of a copy of the book.  (See my interview of Susan at Home Biz Notes for more information about the book and why Susan wrote it.)
Simply leave a comment below telling us […]

By Mary Emma Allen -- 127 comments

August 19th, 2008

Susan Gunelius: Exploring the Harry Potter Phenomenon

The Harry Potter Phenomenon has captured young and older in its web with books, movies, and paraphernalia.  What has made these books so popular that this became a brand in itself and skyrocketed to fame?
Susan Gunelius explores this in her book, Harry Potter - The Story of a Global Business Phenomenon.
I interviewed Susan, since I’ve […]

By Mary Emma Allen -- 9 comments

February 13th, 2008

Are Paper Catalogs Becoming Obsolete For Home Businesses?

With so much shopping done online and store front stores developing web sites for shopping -

Do you think paper catalogs are becoming obsolete?
Do you ever shop from the catalogs that arrive at your home?
Do you simply toss them and go directly online?
Do you use catalogs to order by mail any longer?
Do you look at catalogs […]

By Mary Emma Allen -- 0 comments

October 20th, 2007

It Feels A Lot Like Christmas - Pre Christmas Home Business Marketing Ideas

For home business owners and other small business owners, Christmas celebrations start early.
If you are a home business owner selling Christmas themed products, planning ahead is key. If you sell products, you probably attended trade fairs in July or earlier to order your Christmas stock.
Freelance writers who submit Christmas articles to magazines started sending […]

By Yvonne Russell -- 1 comment

April 30th, 2007

Developing a Home Business as an E-marketing Specialist

“I think running a home business is going to be the wave of the future now, if it isn’t already,” says Dorothy Thompson, an author/publisher who has become an e-marketing specialist, operating her business from her home.
“People are realizing that it takes more than one or two pay checks (if they’re married) to bring in […]

By Mary Emma Allen -- 2 comments

March 24th, 2007

Marketing to Kids - Tips for Home Business Owners

Do you produce items that appeal or are used by youngsters?  Do you use promotions that might appeal to them, as well as their parents?  Is there a difference between how youngsters view purchases than the adults in their lives?
Ron E. discusses this sometimes controversial topic in a recent post, Marketing to Kids,  at Brand Curve […]

By Mary Emma Allen -- 0 comments