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Virtual Blog Tours - Moving Beyond Books (1)

by Mary Emma Allen on October 15th, 2008

Virtual Blog Tours -Moving Beyond Books

Guest Post By Nikki Leigh (Author and Publicist)

Part 1

Virtual book tours are gaining popularity with authors who want an alternative to traveling to promote their books.  However, virtual tours are not just for authors. Virtual tours are becoming very prevalent in the real estate industry and offer great ways to show off properties for sale.  [Other businesses use them, too.]

In these tough economic times, people want to find more economical ways to get the word out to the masses about their products and services. More people are using the internet to search and to shop - they have learned the internet is a great way to save time and money. So, who can benefit from virtual tours and how would they get started?

Target Markets

One of the first things each business person needs to do when they look for ways to promote is to determine which people make up their target market. In other words, who needs and/or wants the product or service you offer? 

The most effective promotion that I’ve found in my years of promotional work is when you deliver a finely developed message to your target market. The most beautifully crafted promotional message has little impact when presented to the wrong people.

Details About Virtual Tours

For people who are not familiar with a virtual tour, I’ll provide some details. There are many different ways to do a virtual tour, but I find it most effective to include a variety of media and print options. In the 21st century, Web 2.0 offers many great ways to get in touch with your target audience. We can reach out to potential buyers and clients and interact with them through these elements of Web 2.0.

In a virtual tour, I work with blog owners, newsletter and ezine owners or editors, and internet radio show hosts. We can use podcasts that are relevant to the product or service, articles which are coordinated to product details, along with audio and video clips that promote these products.

In the promotional books I’ve written, I tell people that their promotion is only limited by the level of creativity used. The creativity aspect of promotional work is one of the things that attracted me to this sort of work.

(Continued in Part 2)

Nikki Leigh is an award winning author and a publicist. She brings over 24 years of business management experience and over 16 years of promotional experience to her work.  Her tour blog is http://www.virtualblogtour.blogspot.com/ and her author and promotional website is www.sandcconsulting.com/virtual_blog_tours.htm. E-mail: . Nikki is the author of the Book Promo 101 series and she is currently writing Book Promo 201 which delves into Web 2.0 options.


Related Posts:

Virtual Tours - Not Just for Books

POSTED IN: Guest Posts, Promotion

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